About - Choice Foods

Our Mission

Choice Foods is a family-owned global food company focused on producing high-quality frozen seafood and meal kits. For 3 generations, we’ve built our business by actively engaging in each link of our value chain from the farm and fishermen to the plate - investing in our facilities, our teams, and the communities around them.

Our People

Our work is made possible by the people behind it—teams across our facilities worldwide who bring consistency, care, and experience to everything we produce. We invest in creating environments where people are supported, trained, and able to build stable careers and long-term livelihoods.

Our Places

Our operations are rooted in key production hubs in India and the United States, allowing us to stay closely connected to both sourcing regions and end markets. These locations give us the ability to operate with consistency, responsiveness, and scale.

Our Process

We take a hands-on approach to production—focused on quality control, traceability, and disciplined execution at every stage. This approach allows us to deliver products our partners can rely on, again and again.

Our People

Our work is made possible by the people behind it—teams across our facilities worldwide who bring consistency, care, and experience to everything we produce. We invest in creating environments where people are supported, trained, and able to build stable careers and long-term livelihoods.

Our Places

Our operations are rooted in key production hubs in India and the United States, allowing us to stay closely connected to both sourcing regions and end markets. These locations give us the ability to operate with consistency, responsiveness, and scale.

Our Process

We take a hands-on approach to production—focused on quality control, traceability, and disciplined execution at every stage. This approach allows us to deliver products our partners can rely on, again and again.

Choice’s Core Values

Our values are shaped by how we’ve built the business over time – through long-term partnerships, disciplined operations, and a focus on consistency over time.

They guide how we make decisions, how we work with partners, and how we continue to grow.

Consistency comes from accountability and experience. Across our facilities and teams, we maintain the standards, checks, and processes needed to deliver quality products reliably and responsibly.

We believe strong partnerships are built through clarity and alignment.
By staying closely connected to production and our business partners, we’re able to move faster, solve problems earlier, and build programs that last.

Quality is defined by discipline and transparency.
We operate with a strong commitment to compliance, regulatory standards, and certification requirements – maintaining systems designed to ensure consistency across every product.

For more than five decades and 3 generations, we’ve invested in the relationships, infrastructure, and workforce behind our business.
We believe responsible growth should create long-term opportunity for the communities connected to our work.

Modest Beginnings, Entrepreneurial Excellence

1953

Founded in Kerala, India

Choice begins as a family business focused on seafood processing and export, laying the foundation for decades of growth.

1990’s

Early Innovation in Shrimp Processing

First to implement individually Quick Frozen (IQF) processes, Choice helps set new standards for consistency and scale

1995

Expansion Into Logistics

The launch of internal logistics capabilities strengthens control over distribution and improves reliability for partners.

2000's

Building Production at Scale

Choice expands its processing footprint across India, investing in facilities designed for high-volume, consistent production.

2000's

Entering Value Added Products

The business evolves beyond raw seafood into prepared and value-added products, supporting broader retail and foodservice needs.

2007

Launch of Tastee Choice

The introduction of Tastee Choice marks a move into branded products, complementing the company’s private label expertise.

2020's

U.S. Production Expansion

Investment in U.S.-based production capabilities brings operations closer to key customers and end markets.

Today

A Global Production Partner

Now operating across India and the United States, Choice Foods supports leading retailers and business partners with scalable, value-added seafood programs.